About Us

Power your potential

We're not a company — we're a movement. Science-led and people-powered, we exist to better people's lives and be a force for good in the world.

Our Mission

To better people's lives and to be a force for good in the world.

Our Vision

Become the recognised global leader in patent-based redox signalling technology.

Global Impact

Changing the world, one life at a time

34
Global markets
38M+
Bottles shared
750k+
Lives impacted
What Drives Us

Our core values

Humanity

People matter, regardless of what they can do for us or what role they play.

Growth

Committed to personal, professional, and financial development for every person associated with ASEA.

Authenticity

We become stronger through genuine, clear, honest interaction — open, transparent, and real.

Resolve

We confront complexity and challenges head on, committed to solving difficult issues.

Sustainability

Building on an extraordinary foundation to ensure growth and stability for years to come.

Collaboration

Our greatest success comes when we combine our strengths to achieve our objectives together.

Our Story

Redox technology: the discovery and the legacy

While serving on the board of a small biotech company, ASEA founder Verdis Norton recognised a groundbreaking technology that could supplement our bodies' own potential and support various aspects of well-being.

Deeply inspired by the potential human impact, Verdis acquired this redox technology. The new company was named ASEA — inspired by the constant cycle of rejuvenation and rebirth that comes from the sea.

After extensive research and laboratory testing, ASEA landed on a solution to deliver this technology globally — with limitless impact.

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